Before you start creating content for your audience, it’s really important to take a step back and formulate a strategy about how to effectively connect with them.
We plan to help you create meaningful content for your customers, we approach the development of these strategies in 3 key areas:
What is it you want to achieve? Is it an increase in organic SEO? Grow your social media following? Whatever it may be we are able to advise you on how to achieve it.
From proper brand planning you should have an exact idea of who your audience is. If you haven’t, devising user personas is a great way of creating a profile so we know exactly who we are talking to and where to place your content. We cover everything from tone of voice to the best time to post. Basically, all your efforts should be centred around them.
Like with anything else, if you have an objective, setting realistic targets to hit will help keep your content marketing efforts on track.
With a strategy in place we can then create a content schedule to plan your content production around. We have extensive experience in content marketing for brands across a number of media outlets.