Why Brand Videos Are Such a Powerful Tool

As mobile devices continue to take over from desktops, video marketing has skyrocketed. Video currently accounts for over 50% of consumer internet traffic, a figure that is set to reach 69% by 2019. In the workplace, three quarters of executives now watch videos at least once a week.

So it’s no wonder that a staggering 96% of b2b companies plan to use brand videos in 2016. An effective way to reach your target audience, engage customers and ultimately secure the best return on investment, let’s take a look at why video is such a powerful tool, and how to realise its full potential:

Why choose video?

Nothing sums up your brand better than a video. In fact, it would take an eye-watering 1.8 million words to achieve the same impact as a 60-second video, according to Dr. James McQuivey. When you put it like that, can you think of a better way to engage with your customers and stakeholders?

Videos are a high impact way to communicate with customers, whether you’re creating an informative animation or an advert with entertainment value. Social media platforms such as Facebook make it easy to increase your reach through social sharing, whilst Youtube boasts a staggering one billion visitors every month.

Create a video that gets people talking, and the potential return on investment is lucrative. What’s more, it will do wonders for search engine optimisation (SEO); Google loves motion, and in 2016 will embed video ads into search results. This makes it all the more important not to get left behind in the static ages.

How to master video marketing

However, video marketing isn’t as simple as sitting in front of a camera and talking – unless you’re Zoella, that is. Like any marketing campaign, video requires careful planning and execution.

Identify your target audience, pinpoint your goals, and develop a relevant video that meets both your needs and your customers’ expectations. This could be a case study that builds trust amongst potential customers, an explainer demonstrating a product in action, or simply a brand video that sets out who you are and what you do.

Once you’ve created your video, it’s crucial to dedicate the time and resources to content marketing. Choose platforms that your target audience use, and make sure it’s mobile friendly; after all, video accounts for half of all mobile internet traffic. Generate a buzz about your media, and your audience should do the rest.

As video consumption goes from strength to strength at home, in the workplace and on the move, it’s never been a better time to invest in a brand video. Fast, effective and with a virtually unlimited reach, video marketing is transforming the way businesses from every sector generate leads, connect with customers and secure sales.

Want to realise the potential of a brand video?

Impression can help you get it right first time. Our video production and motion design experts will work with you to create, develop and market a brand video that you can be proud of. More importantly, we’ll ensure that you get the best possible return.

Here's one we produced earlier:

Since 2015 we've been working with one of the largest boiler manufactures in the UK, Ideal Boilers. Here's one of the recent films we've produced for them:



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