The John Lewis Hare and Bear christmas advert is going to break its own record for social media presence. After 24 hours of the advert debut over 49,000 tweets were made, today the advert has over 4.5 million hits on YouTube! Its popularity and mentions via social media have beaten their own record that they set last year from the Snowman Advert which was mentioned 220,768 for the whole month of November. So watch this space…..!What do you think about the Hare & Bear? M&S and Morrisons have also released their Christmas adverts recently, here at ImpressionDP we have a few people that prefer the M&S Advert!