Impression DP the full service agency has successfully launched Rocca, Harrogate's most recent and exclusive women's fashion boutique. Providing the entire branding for the fashionista's paradise; Rocca has exceeded expectations with a bustling first six months of trading. Charlie Hartley, Director of Impression DP said; "Creating a brand identity that Rocca's clientele could relate to and buy into was key. We are thrilled that the boutique has enjoyed such initial success and we're confident that the branding created by our design team has contributed to that." Impression DP was asked to design the logo, bespoke luxury packaging and ecommerce website for the new boutique. The agency has also worked with several fashion brands in the past including Fourth and Main, Alpha Kin and The Mandon Store. Hartley continued "We had an excellent working relationship with Rocca which made the process of interpreting the brief much simpler. From the initial meeting our creative team was able to grasp the brand values and take it forward." Rocca which is situated on the prestigious Montpellier Parade opened in April earlier this year and stocks numerous designer labels such as Matthew Williamson, Goat, Repetto, Jonathan Saunders and Smythe. The team has created relaxed and luxurious surroundings in which their customers can be introduced to the most exciting new and established designers, some of which had never been seen before in the North of England, and are otherwise only available in London. Tiffany Lund the Director of Rocca said, "The brief to Impression DP was to create a high end brand with a distinct flavour, synonymous with luxury yet memorable. Fashion is a highly competitive market and creating a brand identity to represent our ideals and remain original was quite a challenge but we're confident we've achieved it!" Rocca provides more than the average shopping experience with on hand expert stylists and consultation. In addition the 'by appointment' room nicknamed The Vault due to its bespoke steel door, hides away a seating area and private dressing room for those wanting a private styling session.