Delivering outdoor ad campaign for national walking holiday brand

Following rapid growth from a 2-man team, Large Outdoors saw an opportunity following the success of the launch of their ecommerce platform to grow & become the market leader offering outdoor walking holidays.

Impression created an advertising campaign to drive awareness for this leading walking holiday brand.

The Brief

  • Brand awareness
  • Drive new membership sales & event bookings
  • Communicate the unique proposition of social walking holidays

 

The Solution

Impression developed a multi-channel approach which involved scaling the awareness drive across outdoor media, targeted press ads & social media. We worked with media contacts from a range of target demographics to tail the campaign to our target personas created for the campaign.

 

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