Following rapid growth from a 2-man team, Large Outdoors saw an opportunity following the success of the launch of their ecommerce platform to grow & become the market leader offering outdoor walking holidays.
Impression created an advertising campaign to drive awareness for this leading walking holiday brand.
- Brand awareness
- Drive new membership sales & event bookings
- Communicate the unique proposition of social walking holidays
Impression developed a multi-channel approach which involved scaling the awareness drive across outdoor media, targeted press ads & social media. We worked with media contacts from a range of target demographics to tail the campaign to our target personas created for the campaign.